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Social Media Success – Real Benefits & Results

Posted by TeamITI on April 22, 2009

88% of marketers are now using some form of social media to market their business, according to a social media study conducted by Michael Stelzner and prepared for the Social Media Success Summit 2009.

useofsocialmedia

Twitter has taken a lead with its astronomical growth over the last 6 to 12 months.

According to the survey, 81% of all marketers indicate that their social media efforts have generated exposure for their businesses. At least two in three participants found that increased traffic occurred with as little as 6 hours a week invested in social media marketing. Owners of small businesses with 2 – 100 employees are more likely than others to report benefits.

So how do survey participants rate the benefits of social marketing for their business?

benefitssocialmedia

Note: 81% of all marketers indicate that their social media efforts have generated exposure for their businesses. At least two in three participants found that increased traffic occurred with as little as 6 hours a week invested in social media marketing.

When marketers were asked which social media tools they most want to learn more about, social bookmarking sites slightly edged out Twitter as the number one response, with a four-way tie for third place between LinkedIn, StumbleUpon, Facebook and Digg/Reddit/Mixx.

The viral effect generated by distribution of your brand and/or marketing message through social media channels has created an important additional opportunity of marketing… and it is going main stream.

Click here to read about additional key findings.

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