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Looking Across the Fence: VisitBritain goes Mobile

Posted by TeamITI on March 28, 2009


There is a growing demand of travelers to research and discover destination information on-the-go. They want access to the information now and wherever they are, directly on their mobile phone. What better way is there than to engage your visitors by delivering your destination content to their pocket.

VisitBritain, for example, rolled-out a mobile site, offering UK maps including street maps and London Underground map, access local ‘what’s-on’ guides and lists of the best local restaurants and hotels, real time weather reports, discount vouchers and much more.

Interested in exploring mobile marketing strategies? We can help.

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