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Mobile Internet going strong; advertisers pay attention

Posted by TeamITI on March 17, 2009

mobilemarketingAccording to an article in the Los Angeles Times, quoting a ComScore study released on March 16th, he number of U.S. cellphone users who accessed the mobile Internet daily in January reached 22 million, double that of a year earlier.  Some other key findings include:

  • The number of people using the mobile Web to access a social networking site quadrupled to 9 million.
  • The number of people who used the mobile Web to trade stocks or access a financial account nearly tripled to 3 million.
  • The number of people with smartphones in the US increased 81% over the past year, to 24.8 million from 13.7 million.
  • Popular content also is driving the on-the-go Internet numbers as media properties such as CNN and Google perfect their mobile sites.

This is all good news for advertisers, who are struggling to find an effective place to reach people in a year in which their budgets are significantly smaller than last. Donovan says internal ComScore studies have found that ads viewed on mobile phones can have higher click-through rates than those viewed on computers. Some mobile ads are viewed by users who are otherwise difficult to reach, such as those who don’t use computers as much and mostly check the Web on their phones.

Read entire article here.

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