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Three Screen Report – Mobile Video Reaches New Heights

Posted by TeamITI on March 9, 2009

The Nielsen Company recently reported that viewing of video on television, Internet and mobile devices has reached new heights.  In its fourth quarter “Three Screen Report”, Nielsen says that the average American watches more than 151 hours of TV per month, an all-time high. Americans who watch video over the Internet consume another 3 hours of online video per month and those who use mobile video watch nearly 4 hours per month on mobile phones and other devices.

The 4Q08 data shows that mobile video has grown to 11 million Americans, an increase of 9% from the previous quarter.  Much of this growth can be attributed to increased mobile content and the rise of the mobile web as a viewing option.   In addition, the average monthly time spent viewing mobile video among reported mobile video users increased 2% between 3Q 2008 and 4Q 2008.

screentimespent1

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Note: combined age group 25-44 with a higher number than the 18-24 years old.

For more interesting facts and statistics, visit Media Post Publications.


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