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Text messages used to lure restaurant patrons

Posted by TeamITI on February 23, 2009

txtingWith consumers getting deluged with e-mail from marketers, some Long Island restaurateurs are now turning to a new method of getting through to their customers: their cell phones.

Four Food Studio & Cocktail Salon in Melville asks customers to join their list of “valued guests” and provide their phone numbers used for making reservations along with their e-mail addresses. Promising “no spam,” the restaurant wants to inform guests about special events – and those who sign up may win a free lunch.

“We’re all looking for new ways to reach our guests,” said restaurant co-owner Jay Grossman.

Grossman said print advertising and direct mail were costly and in some cases have lost effectiveness. “We’re in the world of cell phones,” he said.

A restaurant light on reservations for the night could send out a message announcing a 50 percent discount on a famous dish or popular red wine, he said. “The reservations pour in after you do a text like that.”

Also, he said customers could also show their cell phone text messages at the door to get a discount on a bottle of wine, for example.

Read entire article here.


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