Travel Industry Marketing Conversations

by the folks at ITI Marketing, Inc.

  • Find us!

  • Enter your email address to subscribe to this blog and receive notifications of new posts by email.

    Join 10 other followers

  • Subscribe

  • Newest Twitter updates

    Error: Twitter did not respond. Please wait a few minutes and refresh this page.




  • Add Blog to the Marketing Blog Directory
    List your blog on the Internet's biggest and best Marketing Blog. The Marketing Blog is the premier source for the finding and posting marketing related blogs. Join for FREE!



  • TopOfBlogs

Text messages used to lure restaurant patrons

Posted by TeamITI on February 23, 2009

txtingWith consumers getting deluged with e-mail from marketers, some Long Island restaurateurs are now turning to a new method of getting through to their customers: their cell phones.

Four Food Studio & Cocktail Salon in Melville asks customers to join their list of “valued guests” and provide their phone numbers used for making reservations along with their e-mail addresses. Promising “no spam,” the restaurant wants to inform guests about special events – and those who sign up may win a free lunch.

“We’re all looking for new ways to reach our guests,” said restaurant co-owner Jay Grossman.

Grossman said print advertising and direct mail were costly and in some cases have lost effectiveness. “We’re in the world of cell phones,” he said.

A restaurant light on reservations for the night could send out a message announcing a 50 percent discount on a famous dish or popular red wine, he said. “The reservations pour in after you do a text like that.”

Also, he said customers could also show their cell phone text messages at the door to get a discount on a bottle of wine, for example.

Read entire article here.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: