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Technologically Enhanced Sales Channels to Complement Traditional Ads

Posted by TeamITI on February 10, 2009

techvideo1In the context of the explosion of content and delivery systems in the advertising industry, on- and offline, how do we address the complexity of this multi-channel environment with its associated rising costs?

Key lesson:

When the customer is advertised over more than one distribution channel, the advertising is more effective from a brand recognition perspective and from an intent to purchase perspective. Instead of looking at the rising complexity as a problem, look at it as an opportunity for revenue opportunities.


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