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Five Steps to a Dynamic Mobile Marketing Campaign

Posted by TeamITI on February 8, 2009

mobilemktg1Mobile marketing is really starting to hit the radar screens of businesses and marketing professionals in the U.S. now. But not many businesses know where to start. Here is a quick run down of the five steps to creating a dynamic mobile marketing campaign.


Step One
Figure out what your target market wants and provide it to them.

Because mobile marketing is permission based (you have to get the customers’ to decide to opt in to participate in your campaign) it is critical that you have a mobile campaign that is something your customers want…


Step Two
Align what your target market wants with your desired outcome.

Just because you have to provide value to your customers doesn’t mean it won’t give you the return on investment you require…

Step Three
Choose the right mobile marketing tool for this campaign.

One of the biggest decisions you’ll make is what tool to use to reach out to your customers with mobile…

Step Four
Launch your mobile marketing campaign and market it.

Just because you have a mobile marketing campaign going doesn’t mean anyone will participate. You will need to proactively promote…

Step Five
Track what is working and make any necessary adjustments.

Mobile is highly trackable and there are tools available that will help you analyze your data to ensure your campaign is working…

Read entire article on FastCompany.com

columbusgaExample of Columbus, GA Convention & Visitors Bureau mobile visitor’s guide/ CityGuide2Go.

Contact us to learn more about this highly customizable marketing tool.

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