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Read in USAToday: Tourism suppliers embracing the Twitter Bug!

Posted by TeamITI on February 3, 2009

twitterHotels, airlines, airports and other travel companies are joining the Twitter community to pitch services, update travel conditions and respond directly to the individual needs of customers. They’re finding the mobile nature of the technology is ideal for talking to travelers.

“We consider our Twitter account akin to an information booth,” says Morgan Johnston, manager of corporate communication at JetBlue Airways. “Responding to situations after they’ve happened is a great idea; responding to situations while they’re happening is even better.”

JetBlue frequently responds to tweets by directing people to tools already available for their use, such as flight-status updates and weather alerts, Johnston says. Tablet Hotels also uses its Twitter account to keep an eye on what customers are saying and what it can do in response.

Before road warriors and leisure travelers hit the road, more are turning to Twitter to scout their destinations.

Baltimore, Chicago and Philadelphia tourism officials are active users on the site, offering tips from restaurants to shopping.

Baltimore will go so far as to respond to tweets requesting live music on specific dates. “We’ll respond with what’s on our radar, but the community will chime in,” says Tom Noonan, president and CEO of the Baltimore Area Convention and Visitors Association.

The service can deliver a more personal touch by responding directly to travelers.

Read the entire USA Today artile here.

Follow ITI Marketing on Twitter!

Book recommendation: Still confused about Twitter? This little book offers hands-on, practical information on this social media phenomenon.

Twitter Revolution: How Social Media and Mobile Marketing is

Changing the Way We Do Business & Market Online

twitterrevolution1

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