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Airline’s Social Media Index Soaring – USAir’s landing on the Hudson River

Posted by TeamITI on January 19, 2009

sullenberger1At its peak on Saturday, 215 people a minute were becoming fans of Capt. Chesley B. Sullenberger III on a Facebook page set up to honor the pilot of US Airways Flight 1549.

That page was created by an employee of social media services provider Vitrue at 10 p.m. on Thursday–the day Sullenberger landed the disabled plane in New York City’s Hudson River, to honor “a real hero.” Ten hours later, there were 18,000 fans and 1,800 posts on Sullenberger’s wall. By 2 p.m. on Sunday, there were more than 300,000 fans and 14,000 wall posts.

“This is a compelling story which illustrates the power of how truly interconnected, influenced and inspired we are by each other’s thoughts and actions,” says Vitrue’s Reggie Bradford. “From a business perspective, we think it is important for brands to take note of these passionate and engaged audiences who need a forum in good times and bad.”

Read more about how this incident’s impact in the social market and what it could mean for the brand.

(source: MarketingDaily at


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