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Branding Through Event Marketing…

Posted by TeamITI on November 9, 2008

nyccompany1… and you don’t necessarily need a $40 million budget to build a campaign.

New York, the city that never sleeps, is also a tireless marketer of its own image. Two years ago, Mayor Michael Bloomberg combined Gotham’s marketing, tourism and partnership efforts into a single new entity called New York City & Company. Staffed by former advertising agency professionals, it has since harnessed¬† some of the Big Apple’s greatest assets to the task of telling the city’s story to the country and the world.

You may not have a budget like NYC & Company to work with, but the idea of event marketing based on some of a destination’s main assets is intriguing, isn’t it?

Click here or on the picture to watch the 3-minute video.

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