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CVB Performance Reporting Handbook

Posted by TeamITI on October 16, 2008

“Accountability has truly become an integral part of the corporate lexicon. This is certainly the case among CVBs, where stakeholders — whether they are a Board of Directors, government entities, members, or corporate partners, are increasingly asking their CVBs to show that they are effectively using their resources to generate the greatest possible return on investment to the local community – the ultimate stakeholder,” says Michael D. Gehrisch, President & CEO of Destination Marketing Association International.
DMAI’s Performance Reporting Handbook, published in 2005, outlines guidelines to performance reporting.  In the past, the CVB community had no uniform approach to reporting performance to their stakeholders. As a result, CVBs would sometimes find themselves limited in their ability to systematically and credibly articulate their contribution to the destination. This Handbook will serve as a basis for standards and best practices among CVBs.

Destination Marketing Association International readily acknowledges that the quantitative measures presented in this Handbook are not the ‘end all and be all’ when assessing and reviewing a CVB’s performance internally and with stakeholders. It is expected that individual CVBs will need additional measures to fulfill the specific information needs of their stakeholders. Additionally, narrative reviews of key initiatives and programs must always accompany the performance reporting and are strongly recommended.

You can download this handbook for free (pdf format, 53 pages).

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