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Publishers Warned Against Consumer Revolt Against Paper

Posted by TeamITI on October 14, 2008

Watch this short speech excerpt from the conference

Watch this short speech excerpt from the conference

With the heightened awareness of climate changes in our world, and with the debate of how much of it is man-made or not, consumers are getting more informed about the issue and also more discerning over time about their choices of consumption.

Case in point: the following prediction was made to publishers attending the American Magazine Conference in October 2008:

“Environmentally-minded Americans will increasingly focus on the connection between the paper-making industry and the problem of global climate change.

Regardless if this prediction is true or not, it is a fact that any business must be aware of possible shifts in consumer behavior and carefully balance its advertising needs between traditional print and newer forms of online and mobile marketing channels.


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