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Encouraging Signs for Motorcoach Travel in 2009

Posted by TeamITI on October 14, 2008

Motorcoach travel will be strong in 2009, and charter and tour operators can adjust their offerings in order to attract people traveling closer to home, according to a white paper by American Bus Association (ABA) President and CEO Peter Pantuso.

The paper was submitted to the October 2008 TIA Marketing and Outlook Forum.

Some of the key points in the paper include:

• Consumers in many segments of ABA member companies’ travel offerings took them up on the invitation to try out a bus for the first time in a long time.

• Economic circumstances keeping Americans from outbound foreign travel present enormous opportunities for U.S. coach operators who can invite travelers to see more of what America’s got in store right in our own backyard

• A new generation of non-traditional bus riders in their 20s is not wedded to personal autos. They view “traveling green” on the bus as the coolest thing they can do to earn praise among their peers.

Read the complete white paper here.


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