Travel Industry Marketing Conversations

by the folks at ITI Marketing, Inc.

  • Find us!

  • Enter your email address to subscribe to this blog and receive notifications of new posts by email.

    Join 10 other followers

  • Subscribe

  • Newest Twitter updates

    Error: Twitter did not respond. Please wait a few minutes and refresh this page.




  • Add Blog to the Marketing Blog Directory
    List your blog on the Internet's biggest and best Marketing Blog. The Marketing Blog is the premier source for the finding and posting marketing related blogs. Join for FREE!



  • TopOfBlogs

Google Rallies Embattled Travel Marketers

Posted by TeamITI on October 10, 2008

More than a hundred travel marketing executives meet at Google’s TravelThink 2008 to offer strategies for boosting business. Here are some of the findings:

  • travel has become a key business category for Google
  • 94% of travel executives said online advertising would provide the strongest return on investment compared to other media in the next 12 months
  • Some 20% of travel advertisers will spend more than $10 million in online marketing this year
  • 50% will spend $1 million dollar or more
  • Google to discuss improving online marketing efforts using Google tools

Among the software that Google is rolling out to help travel advertisers is a tool that suggests appropriate keywords based on spikes in certain search terms. By spotting a rising search term early such as “staycation,” a travel company can develop marketing programs suited to emerging industry trends.

Read the article here.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: