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Marketing Experts Urge Companies to Ready Their Web Sites for Mobile Access

Posted by TeamITI on September 30, 2008

Companies Who Don’t Adapt Are Missing Important Marketing Opportunities

T-Mobile is rolling out their new G1phone in October – a highly anticipated event that will allow users more effective handheld viewing of websites.

While most businesses have yet to investigate whether their Web site is accessible to handheld users, according to an M:Metrics March 18, 2008 survey, 85 percent of iPhone users access the Web for information and are 10 times more likely to search the mobile Web than cell phone owners. Mobile technology experts say that the public release of Google’s Android by a major mobile phone manufacturer (HTC) with a major carrier (T-Mobile) signals increased acceleration of the trend.

Read the rest of the article.


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