Travel Industry Marketing Conversations

by the folks at ITI Marketing, Inc.

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YouTube as Marketing Tool?

Posted by TeamITI on September 2, 2008

YouTube is a free social media website where anyone can post videos on just about any topic.  Millions of people visit YouTube daily, and some folks have given up watching TV altogether! It is so easy to upload videos that it has become a favorite pasttime for old and young.

More and more companies these days are discovering YouTube as a viable marketing tool, a perfect opportunity to showcase their products and services to a large audience of mostly Generation Y and Generation Z. Big companies like Coca Cola with an entertaining commercial spot, or Proctor & Gamble with a short history of its iconic rise are harnessing thousands of views on YouTube, therefore marketing their brand.

How about the travel and tourism industry? Is it present on YouTube? Sure it is. You will find advice on how to plan your next vacation by a travel agent, why you should plan a meeting or convention in San Jose, or a very creative way of introducing your sales team (embedded in the Jacksonville CVB website).

How are you using video content to spread the word about your destination or services and engage with potential prospects and visitors? Feel free to post your comments and links to your YouTube feeds.

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