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Mobile Travel Analysis

Posted by TeamITI on July 29, 2008

Mobile travel represents the next major wave for travel applications and its influence will be enormous.

Waiting for mobile technologies that will impact the way that travel is sold, marketed and experienced has been a long process. Promised by pundits (often with vested interests) over the last few years, the critical point is always given as a tantalising 18 months away. It seems that mobile is in the travel press again, surrounded by phrases such as ‘tipping point’, ‘critical mass’ and ‘sky-rocketing revenues’. It is easy to be cynical.

However, if we look past the hyperbole of industry pundits, there are changes in the market place that indicate the critical mass has finally been reached.

Read the rest of the story.

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