What lies ahead – the Mobile Market 2010
Posted by TeamITI on December 9, 2009
It’s December, and that means we are already hearing that next year is the year of mobile. Which was the same for 2009, 2008, 2007 . . .
In part, this is being fuelled by recent announcements such as Google’s $750m acquisition of AdMob, not to mention the plethora of new entrants into the mobile market in the last year, such as Dell and Acer with their handset offerings, to name but a few.
However, after a decade or more of unfulfilled expectations, it goes without saying that (Google or no Google) mobile marketing is not going to ‘explode’ next year, or even the year after. Instead, mobile will continue to grow incrementally as a viable marketing channel as more brands and agencies fold it into their marketing mix. Coupled with a significant growth in both mobile internet usage and more advanced behaviours such as video, mobile search, and UGC, the continued evolution of mobile will require the industry to proactively provide consumers with services that are easy to access, relevant, and entertaining.
Mobile has made some big steps in 2009, but let’s build on that momentum, as there’s still plenty of work to be done. With much on the agenda, we’ll say developments right across the industry in the next 12 months, so it’s safe to say that 2010 promises to be yet another exciting year for mobile.
