This list was published by David Berkowitz, Senior Director of Emerging Media & Innovation at digital marketing agency 360i. Find out more about him here
In many ways social media managed to change our thinking about what happened, what’s going on, and how the world’s changing. This list focuses on 10 ways in particular. Not all are exclusive to the past year, but many of the milestones from the past 12 months may well shape how we perceive the road ahead.
These four are probably the most interesting points in the list for marketers:
Sales: Dell has tracked over $6.5 million in revenue to Twitter. There are several morals to the story: 1) It’s possible to track sales from Twitter. 2) It’s still in its infancy; Dell earned $61 billion last year, so its Twitter sales will barely cover the Post-it notes used at the 75,000+ employee company. 3) Those are only the direct sales, and every time the press reports on Dell’s model, some consumers will go to Dell’s outlet site without bothering to check what’s happening on Twitter. Bottom line, though, social media is making an impact on sales, and this year we finally started to measure that effect in earnest.
Searching: Google, Yahoo, and Bing committed to giving real-time search valuable real estate in their results pages. Sometimes it will be higher up and sometimes further down, and it will surely be much bigger than Twitter, but now it’s here. Most people aren’t going to think to search Twitter or Facebook or Foursquare, but they will visit Google or Yahoo or Bing, and they’ll access the real-time links if they’re relevant. We’re still learning when it’s relevant, but there’s little doubt now that it matters.
Local marketing: So, how did you find out about that restaurant? Did you see a special for mayors on Foursquare? Did a friend check in via Gowalla and share it as their Facebook status? Were you walking down the street with your iPhone out while you augmented reality with Yelp’s Monocle or Urbanspoon’s Scope? Okay, augmented reality may be more gimmicky, but the social services are starting to help people find each other — and help people find local hot spots. The fusion of mobile, social and local started to create real opportunities to change consumer behavior. What was true for early adopters in 2009 will apply to the fast followers in the year ahead.
News-sourcing: Journalists were among the first to embrace Twitter. Will they similarly lead the charge with Google Wave? They’re starting to, anecdotally at least. Mashable loves covering these stories, from the Seattle Times posting a Wave to find a suspected cop killer to town squares hosted by the Austin American-Statesman. Google Wave itself may or may not be the platform of the future, but it’s opened the door to news ways for the media to interact with their audience.
Six more in the list:
Democracy: The Green Revolution, Iran’s populist attempt to reject the summer’s election results, was a global eye-opener for how a tool like Twitter — so easily dismissed as frivolous — could change the world…..
Death: We now mourn in public. Michael Jackson inspired millions — billions? — to grieve openly….
Celebrity Access: In January, Ashton Kutcher joined Twitter. He was followed by Ellen DeGeneres in March and Oprah in April….
Fan participation: This summer, two amazing events happened in the arts world simultaneously…..
Gift giving: Thought you were doing something special for a Facebook friend by giving them one of those little icons as a gift?….
Gaming: In November 2009, over 6 million gamers (and their loved ones) bought the blockbuster “Modern Warfare 2.” That same month, about 70 million gamers played “Farmville”….
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